The Lagonda Vision Concept Is a Crazy Fever Dream of the Future of Cars
The William Towns-designed Aston Martin Lagonda wasn't initially seen as a beautiful car. If you wanted to be polite, you'd call it striking, if you didn't want to be polite, you'd call it hideous. But it was memorable, and in the years since it came out, the Lagonda became a cult classic and one of the most interesting cars to come from the 1970s.
Lagonda's next chapter as an electric luxury brand is coming soon, and designer Marek Reichmann better hope that this one ages as well as the 1970s original, because it's a bit, er, challenging to look at. Best described as a Faraday Future FF91 explained over the phone to someone on peyote, the Lagonda Concept imagines the future with electric propulsion and autonomous driving capabilities. It's a future where we forget about the three box design.
In this concept, all the batteries are held in the floor, and then everything above that is reimagined with luxury in mind. The Lagonda, thankfully, is all about the interior. It's unlike anything you've seen before, and that's because instead of using the normal automotive interior designers, Reichman hired English furniture designer David Linley and Saville Row tailors Henry Poole for the interior. These designers used some of the usual materials, but also incorporated cashmere, silk, and others not usually seen in car interiors. It's roomy and spacious, and the steering wheel folds away, as Lagonda also believes that there will be autonomy sooner than later.